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This October, KFC has given up its most valuable asset in a move to highlight the plight of hungry children in SA. To mark World Hunger Relief month, the brand has given up its Colonel logo and replaced it with the smiling faces of children.
Efforts to feed as many children in South Africa gains momentum as Add Hope welcomes new beneficiaries on board
This week saw KFC’s Add Hope ‘Journey of Hope’ campaign scoop a Gold Award in the Corporate Responsibility category, as well as the overall Gold Winner for campaign of the year at the annual PRISM awards, the South African public relations industry’s signature event rewarding and recognising South Africa’s cream of the crop.
To imagine you can offer anything less than world class products and service in Africa is naive and short-sighted. Companies should be laying down the best they have to offer from the outset with a view to establishing themselves as market leaders and setting industry benchmarks, writes Bruce Layzell, KFC general manager New African Markets.