KFC celebrated its induction into the mini cricket family with the launch of the first of 16 annual regional festivals, which kicked off on Friday, 6 August 2010 with the Easterns Cricket Union festival. KFC recently took over the reins of the mini cricket programme by committing to a five year investment with Cricket South Africa (CSA) to grow and broaden the entry level programme. This pledge cements KFC’s commitment to cricket from the ground up, culminating in their sponsorship of the Proteas – the ultimate accolade for the young mini cricketers coming through the ranks.

For more than two decades mini cricket has been giving primary school children, from all walks of life, the opportunity to experience the game of cricket, learning basic skills from batting to bowling and fielding in an entertaining environment. KFC Mini Cricket is more than just about the game; it’s an opportunity to teach children valuable life lessons and social skills such as teamwork and discipline, while promoting a balanced and active lifestyle. It creates memorable family moments with many parents and teachers assisting in the coaching and running of the programme, providing an entertaining day out for the whole family to enjoy.

KFC’s sponsorship in the mini cricket programme is an investment in the youth of South Africa and an opportunity for KFC Mini Cricket to soar to new heights, heralding the next generation of the game.