KFC to Expand Steadily Into Africa

KFC to Expand Steadily Into Africa



Yum! Restaurants International continues to expand its KFC footprint on the African continent and a carefully considered approach saw the number of KFC restaurants in new African markets grow to 63 at the end of 2012. The figure excludes South Africa, Egypt, Morocco and Mauritius, which included, brings the total number of KFC restaurants on the continent to almost 900 outlets.

By the end of 2012 KFC saw stores operating in Angola, Nigeria, Namibia, Botswana, Mozambique, Lesotho, Malawi, Swaziland, Ghana, Kenya and Zambia. KFC has plans to extend its reach to Zimbabwe, Tanzania and Uganda in 2013, with much longer-term growth plans to establish itself in the Democratic Republic of Congo, Ethiopia and Senegal.

KFC General Manager of New African Markets, Bruce Layzell, says the latest McKinsey Report suggests consumer-facing industries in Africa are expected to grow by more than $400-billion by 2020. “Africa is undoubtedly one of the fastest growing regions globally and KFC is fully committed to harnessing this opportunity and building a sustainable business model on the continent,” he says. This is further supported by the International Monetary Fund’s report in October 2012, which highlighted that economic conditions in sub-Saharan Africa have remained generally robust despite a sluggish global economy. The short-term outlook for the region remains broadly positive, and growth is projected at 5¼ percent a year in 2012–13.

This means not taking a “toe-in-the-water” type of approach. “KFC has established a dedicated department to focus on all aspects of optimising business in Africa, from marketing and supply chain, to infrastructure and human resources,” says Layzell.

He cautions that taking a blanket approach to conducting business in Africa does not work. “Nigerian businessman, Aliko Dangote, once said you can’t operate in Africa from the boardrooms of the US and Europe. This is a fundamental truth – you need to be on the ground to understand the complexities of each country in Africa. Our KFC restaurants in each market differ – our aim is to make our brand relevant in a local context. We won’t cut and paste a South African KFC into Nigeria or Zambia,” says Layzell. What doesn’t change, however, is KFC’s adherence to world-class food safety standards. Layzell says finding suppliers that meet KFC standards presents an ongoing challenge. “In this respect we partner with suppliers who are willing to invest in Africa or ensure local suppliers are up to speed and scale in order to meet our requirements. We can spend up to two years in advance of opening a store ensuring that suppliers meet our exacting standards,” he says.

Importantly, Yum! Restaurant International’s formula for success relies on putting people capability first. “We have done just that in our Africa markets and today we have trained about 2 100 customer facing KFC employees and 100 above store and restaurant support employees” says Layzell.

Typical challenges such as power shortages, quality building materials and potable water have not dampened KFC’s commitment to investing in Africa. KFC is steadfast in its strategic business approach to making sure it does things the right way up-front. “We will continue to do the “hard yards”, which will set us up for growth down the line. It’s a bit like climbing Kilimanjaro – make the end goal thoughtfulness, preparation and a steady gait will always beat fast and reckless,” says Layzell.

Date:16 January 2013

Comments

Mpho Mpho18 January 2013

This is good

Report This Comment

Anonymous19 January 2013

So so finger linking good

Report This Comment

Anonymous21 January 2013

Continue doing what you guys do BEST!!!!

Report This Comment

Anonymous21 January 2013

hmmmmmm

Report This Comment

Anonymous22 January 2013

I love KFC and i make sure that i eat it every month.

Report This Comment

Anonymous23 January 2013

I have been trying reaching your KFC SouthAfrica team for KFC Franchise in Central Africa - Gabon. I also esclated to Keith warren sent many mails on your customer care id, africa franchise id, reached Rughasana your Account executive but no revert at all. I can be reached at +91-9717490073 Email id: hema.agnihotri@gmail.com Hema Agnihotri

Report This Comment

Anonymous25 January 2013

i love kfc it mykz me feel lyk m at home

Report This Comment

Anonymous26 January 2013

It nice en delisious but slimmy in side because its not washed but other its fine

Report This Comment

Anonymous18 February 2013

I wish all the kfc store will have the dunked wings again

Report This Comment

Anonymous25 February 2013

Good news if only we had accessible information about franchise and other more business related opportunities/ news .

Report This Comment

Anonymous10 April 2013

I love KFC, KFC food quality never disappoint, no surprises ...its been more than 35 years I always prefer KFC as my fast food option. Congratulations its really a famous brand. I am a food safety specialist I am currently developing Food Safety standards known as ISO 22 000 and HACCP systems for couple of International Food establishments, I would like to know and explore more about KFC Global Food safety standards, I would like to be part of their team, I am based in KZN. My details are Zola Dlangalala , mobile 084024780263 email: nokuzoladl@gmil.com Many thanks,Zola

Report This Comment

Anonymous20 April 2013

Interesting Design

Report This Comment

Anonymous29 April 2013

I lv kfc nd i cnt survive without it.kfc u a the best in my family

Report This Comment

Anonymous2 May 2013

My husband bought a boxmeister this morning which had a huge live cockroach in it after having to drive back to KFC Beachfront in Table View the Manager was extremely friendly and said they would replace it, When he got home they had given him 8 chicken wings what a joke. Also there are numerous complaints on Hello Peter which the owner has not had the decency to respond to. I am extremely dissappointed in KFC !!!!!!!!!!!!!!!!!!!!!!!!

Report This Comment

Anonymous9 May 2013

HELLO ME,AM ASKING ON HOW I CAN MAKE THE KFC REACH MY COUNTRY UGANDA?

Report This Comment

Anonymous27 May 2013

Oh yes,I am a regular KFC customer but want to be regular supplier of lettuces too but I am not getting enough information to allow me to talk to the KFC supply chain.I have a lettuce production programme that can assist KFC develop its business from Cape to Cairo.Who do I speak to?Send advice to hymike@executivemail.co.za.

Report This Comment

Anonymous11 June 2013

I think you should return that Box Master or Twister with avocado which you did it last year May as a promotion, it was the best. from Lischen

Report This Comment

Anonymous20 September 2013

Please when will kfc be located in Senegal, contact me peacegodfery@gmail.com. cause am ready to make it work thanks. I love kfc

Report This Comment

Anonymous10 January 2014

Please do "Necklaced Recipe" in honor of Mandela

Report This Comment

Anonymous23 January 2014

so gooooooooooooooooooooooooooooooooood

Report This Comment

Anonymous20 May 2014

Do you need a loan,We are Legitimate and Reputable money Lender. We are a company with financial assistance.We loan funds out to individuals in need of financial assistance,that have a bad credit or in need of money to pay bills,to invest on business. I want to use this medium to inform you that we render reliable beneficiary assistance as I'll be glad to offer you a loan. Services Rendered include, *Debt Consolidation *Business Loans *Personal Loans Please write back if interested with our interest rate of 0.2%per annual. Upon Response, you'll be mailed a Loan application form E-arabfinancialservice@gmail.com

Report This Comment

Anonymous17 July 2014

I want to know how to get franchise in mozambique ,chiomio town is any body knows contact number please forward to my mail gnsreddy2308@gmail.com

Report This Comment

Anonymous19 July 2014

Hi I can't contact you, I am opening a company and I am looking for fast food business. I would like to open it in mozambique. Please contact me ASAP. My number is 00258843062060/00258823862060.

Report This Comment

Your Thoughts...