KFC's Delivery Service expected to double
A recent new national offering by KFC South Africa called KFC Delivery currently sees 42 stores delivering KFC in Gauteng, Eastern Cape, Western Cape, Kwazulu-Natal, Limpopo and the North West provinces. With its steady footprint growth, one can expect KFC to double its offering bringing to total 80 stores in its delivery stable by the end of 2012.
The new business layer is part of an important long term growth strategy for KFC. The introduction of delivery will see customers have Finger Lickin Good KFC more often and more conveniently as well as increase employment opportunities as more staff members, such as drivers, are employed to deliver within local areas.
“The motivation for not outsourcing the delivery portion of the business was a simple one. We want to ensure a true KFC experience by directly delivering food and by personally being able to control the quality of the food we deliver to our customers,” says Keith Warren Managing Director of KFC Africa.
With each order freshly prepared and transported in heated bag technology that is able to maintain temperatures greater than 60 degrees for the short period it takes to get to the customer, one can expect a hot serving of KFC. KFC Delivery branded vehicles can be seen either in the form of scooter motorbikes or cars.
“KFC South Africa has taken learning’s and best practice from other global KFC markets within the Yum! network and customised the offering accordingly. We find that using scooter motorbikes, for example, are a lot easier than cars in highly built up areas. Some of the most creative delivery methods I have seen have come from KFC China, where the teams have equipped bicycles with baskets, to overcome the high volumes of traffic there to ensure quality standards,” concludes Warren.
To find out more information about KFC Delivery and if they are in your area, one can visit the KFC website www.kfcsa.co.za or contact your local KFC restaurant to find out if they offer the service.
Date:27 March 2012